Communication Plan

Marketing Communication Plan - Last updated 16/3/06

Objective
To maximise the feeling of involvement in the produced Parish Plan.

Audience
Everybody resident or owning assets within the parish boundaries.

Message
This plan will set the future for the village and is a unique chance for you to have your say.

In particular:

The plan comes at a time when there are proposals for large developments that will generate infrastructure funding
There is a much better chance that moneys will be directed according to the village’s priorities if there is solid evidence to support the case
The Parish, District and County Councils have all indicated their support to the use of such a plan in the planning process
Parish Plans are supported by central government and funding has been allocated.

**Possible Timetable**
Feb	Posters on what’s going on and how to get involved
9 Feb	Letter in Wallingford Herald
15 Feb	Deadline for article for The Forty Easter issue
Feb/Mar	Consultations with passers-by at 5 to 6 venues
Feb/Mar	Letter to chairs of village societies asking for input
Mar/April	Posters advertising 2020 exhibition
Mar/April	Press release concentrating on the exhibition
April	Mailshot on exhibition
April	2020 exhibition and village issue consultation
End March	Publication of The Forty
End March	Insert on exhibition in The Forty
April	Distribution of flyers at Tesco, station etc
8/9 April	2020 exhibition and village issue consultation
30 Apr	May Day event
1 May	Deadline for The Forty Spring Update
May	Posters
June	Distribution of the questionnaire
June	Possible school project on the plan
June	Publication of The Forty Spring Update
July	Posters urging return of questionnaires
12 Aug	Horticultural Society Annual Show
	This is a proposed timetable and may be subject to change.

**Proposed Vehicles of Communication**
	The Forty Magazine
	Posters
	Flyers distributed at key locations: Tesco, railway station etc
	Hand-delivered mailshots
	Letter to the chair of each village club
	Exhibition on April 8/9th
	Stands at May Day and Annual Show
	Monthly emails to villagers who have expressed an interest
	Web site, regularly updated